By Mike Head on July 24, 2015
Yep, it’s that time of year again. As retailers gear up for the big holiday push, it is time to think about which paid placements you should invest in this time around.
Wouldn’t it be great if you had access to performance data from last year’s placements? Of course, you can always look at YoY data and guestimate what came from the placement, but that doesn’t give you a definitive answer. You may have gotten those sales anyways.
In an ideal world, your partners would be able to use unique links and impression pixels so that you could understand how the ads are actually driving revenue. If you’re still relying on a legacy affiliate network, the likelihood is that you do not have that level of insight.
That’s why our team has been hard at work creating a way for you to finally know how your placements actually perform. Best of all, there’s a way without your affiliates doing anything to their links.
Using our tools, you’ll be able to know exactly where each of your sales comes from. Was it the home page or newsletter? Was it regular activity you would have received anyways? Plus, with our granular reports, you can see exactly which products are being purchased from the placements. Armed with that data, you can make confident decisions on which placements drive the highest margin products.
If you’d like to learn more, reach out to us and we can show you how!