Your data-driven decisions are only as good as the data that feeds them. Obviously, you need smart marketing data in order to make smart media buying decisions.
This means your customer journey has to be tracked accurately and enhanced with any non-trackable data. That data must then be cleansed, verified and normalized before it feeds your marketing tools and reports.
Use our Marketing Intelligence platform for true buyer journey and attribution insights. And use our open platform / APIs to feed your smart data to your marketing tools or your own analytics platform.
No more siloed data! Our media tag independently tracks referrals and events across channels and devices. Use our automated data importers and APIs to enhance your data sets for more robust reporting.
With unified data, you can compare apples-to-apples performance across channels and media vendors. Now your entire team can work together to analyze and optimize campaigns from a single source of truth.
Know what’s working (or not) down to the most granular level with real time reporting and insights right at your fingertips. You can also send custom alerts and notifications straight to your phone.
Learn how your ads, partners, keywords and tactics contribute to conversions; how they interact to drive higher order values; how, where and when customers make their way toward conversions... and much more.
Not sure which model to use? No one does at first. That’s why we let you compare attribution models (rules-based and algorithmic) before you decide. Play around, customize them, ask our analysts for input.
With customer journey and attribution insights, you can identify wasteful spend and profitable tactics, previously hidden by last click reporting. Use the insights to shift spend and adjust tactics accordingly.
By mapping multiple devices to individual owners (i.e. “identity collapsing”), you can see how customers engage your brand across devices. This more complete picture is necessary for true optimization.
Use our easy drag and drop report-building and visual time comparisons to review metrics and performance however you want. Schedule the reports to share them with your team on a regular basis.
Our proprietary Path Attribution Query Language lets you build extremely flexible and powerful attribution models. And our intuitive interface makes it easy to use, so you don’t need to learn the details.
Sure, you can download reports to Excel (and other formats), if you want to. But you won’t need to with our interactive features. Easily hide/show columns, drill-down for details, filter as needed and more.
Intuitive, visual reports make it easy to compare performance across channels, vendors, devices, ads, partners, geolocations, keywords, conversion events, timeframes and beyond.
Our world class support team is available to answer questions and help train your team on both features and best practices. We’ll also connect you to our network of top notch agencies for management help.
Learn how GlassesUSA, a leading online retailer, used the Impact Radius platform to gain omnichannel insights and drive a 55% revenue increase across all channels.
There’s lots of talk about marketing attribution these days. Join Impact Radius’ very own Todd Crawford and our guest Tina Moffett of Forrester as they share insights on adoption and recent trends. They have a no-nonsense conversation about how to determine if your organization is ready, what it takes to get ready, and how to get the most out of your investment.
Overview of Media Manager’s key features and benefits. Learn how our solution enables brands and agencies to track and attribute across all marketing channels.
Learn how Headline Shirts, a popular t-shirt brand, used Impact Radius to gain a holistic view of their consumer journey and how their marketing channels interact.
Consumers are engaging with many marketing touchpoints. Can you see how all your channels interact to drive conversions?
Sophisticated cross-channel tracking and attribution is becoming the new norm. Check out our Marketer’s Guide to Attribution for a helpful overview of why attribution should be front and center in your marketing strategy.
Omnichannel attribution is a powerful tool for the modern marketer. The end goal is to have marketing analytics that are simple and clear, so you can gain actionable insights. But of course attribution can be a complex subject – there is a lot of technical jargon.
Download our ABCs of Marketing Attribution for a handy reference guide to stay on top of all the lingo.