Fragmented tracking makes multi-channel marketing chaotic and difficult to analyze, negatively impacting return on ad spend.
Through a centralized data hub, Media Manager empowers marketers to streamline multi-channel reporting, gain attribution insight into the value contributed by each source, and significantly improve ROAS.
Track conversions across all your marketing channels. From online to offline and across devices, you see all the touchpoints each consumer encountered.
Our data hub keeps all stakeholders on the same page about spend and results. No more manual spreadsheets and channel discrepancies. Analyze unified, real-time data for faster, smarter decisions.
Intuitive, visual reports make it easy to identify big data insights. Attribution analysis reveals each media’s true value, from unique revenue to cross-channel synergies.
With a deep understanding of each channel’s impact on your consumer journey, you will make more informed media investments, boosting ROI and delivering predictable results.
Centralize your marketing analytics on one system. Integrate all media buy points, automatically importing costs for a complete picture of return on ad spend.
Compare rules-based models (Last Touch, First Touch, Position-Based, Time Decay, etc.) to understand the value of each media and better attribute based on your goals.
Track conversions from all channels: digital (search, email, display, retargeting, affiliate, mobile, etc.) and offline (TV, radio, print, calls, promo codes).
Our algorithmic model learns from your data and constantly refines itself, taking into account external factors like economic conditions and seasonality.
Compare the performance of channels, media, keywords, ads and much more. Impression metrics include viewability and view-through attribution.
See each customer’s path to conversion with all the touchpoints they encountered. Analyze the combinations of channels that most effectively influence customers.
Easily drag and drop to create interactive visualizations. Choose from many variables and compare time periods to find the story in your data.
Accurately track users as they move across multiple devices, a critical component in today’s marketing landscape.
Automatically de-duplicate credit across channels to ensure you don’t double-count conversions.
Analyze your data in real-time to learn what’s working and what’s not right away and make quick adjustments.
Learn how GlassesUSA, a leading online retailer, used the Impact Radius platform to gain omnichannel insights and drive a 55% revenue increase across all channels.
There’s lots of talk about marketing attribution these days. Join Impact Radius’ very own Todd Crawford and our guest Tina Moffett of Forrester as they share insights on adoption and recent trends. They have a no-nonsense conversation about how to determine if your organization is ready, what it takes to get ready, and how to get the most out of your investment.
Overview of Media Manager’s key features and benefits. Learn how our solution enables brands and agencies to track and attribute across all marketing channels.
Learn how Headline Shirts, a popular t-shirt brand, used Impact Radius to gain a holistic view of their consumer journey and how their marketing channels interact.
Consumers are engaging with many marketing touchpoints. Can you see how all your channels interact to drive conversions?
Sophisticated cross-channel tracking and attribution is becoming the new norm. Check out our Marketer’s Guide to Attribution for a helpful overview of why attribution should be front and center in your marketing strategy.
Omnichannel attribution is a powerful tool for the modern marketer. The end goal is to have marketing analytics that are simple and clear, so you can gain actionable insights. But of course attribution can be a complex subject – there is a lot of technical jargon.
Download our ABCs of Marketing Attribution for a handy reference guide to stay on top of all the lingo.