Organizational Focus on Quality Continues To Drive Innovation
August 1, 2016 — Santa Barbara, CA — Impact Radius, a pioneer in global digital marketing and affiliate solutions, announced it has acquired 5IQ, a platform for identifying and recruiting affiliates. With nearly 800,000 publishers across the globe in its proprietary database, 5IQ makes it possible for advertisers and agencies to filter the immense publisher universe by over 200 categories to identify ideal candidates for new partnerships. More than half of the publishers are outside the US, making the tool extremely appealing to global companies that operate in APAC, EMEA and the Americas.
“Today’s leading brands are continually faced with the challenge of finding new distribution opportunities to drive incremental revenue,” said Tijs van Santen, Chief Revenue Officer at Impact Radius. “Performance marketing partners used to be part of a more finite universe with the lionshare coming from coupon, deal, loyalty and reward sites. Today’s up and coming publishers consist of business development partnerships, content sites, mobile publishers, influencers and bloggers who are not as easy to identify. With 5IQ, Impact Radius is able to offer its agency partners and advertiser clients unparalleled access to a universe of new global growth opportunities.”
“Having witnessed many changes in this dynamic space, I believe Impact Radius represents the future of performance marketing and is the ideal partner for 5IQ. By combining our solutions and continuing to expand the discovery capabilities of 5IQ we will provide our customers with a unique competitive advantage,” said Van Chappell, founder of 5IQ. “On a personal level, finding a company with a strong entrepreneurial spirit and customer first focus was very important to me. I’m very excited to be joining the team.”
The acquisition follows the recently announced $30 million fundraising round led by Silversmith Capital Partners and the Forensiq acquisition. The combination of the Forensiq fraud intelligence database and the 5IQ publisher database demonstrate Impact Radius’ focus on quality when it comes to traffic and relationships.
About Impact Radius
Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company’s SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition — across all devices and channels. Through the automation of critical marketing workflows and real-time delivery of actionable insights, the platform drives revenue for global companies such as Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts. The company has 275+ employees across seven offices worldwide. To learn more visit www.ImpactRadius.com.