While affiliates are still an important part of many performance programs, “non-traditional” partners — social influencers, brand-to-brand biz dev relationships, CSE/marketplaces, metasearch and more — have taken center stage.
In the lightning fast world of digital marketing, today’s “non-traditional” will be tomorrow’s norm. Your performance marketing technology better keep up!
Managing your program on a flexible, robust and constantly-innovating technology is no longer a nice option to have — it is an absolute requirement for success.
Most non-traditional partners can’t or won’t join a network. They don’t have to. Easily track, manage and pay ANY partner directly. Then use our white labeling feature to brand the platform as your own.
Your partners each have their own methods of driving revenue. With advanced tracking, customizable contracts and flexible payouts, you can manage each partnership as uniquely and strategically as you need.
Evaluate partner contributions to overall conversions. Track the incremental value of your program and individual partnerships. De-dupe commissions with visibility into your buyer journey. And more.
Know what’s working (or not) down to the most granular level with real time reporting and partner insights right at your fingertips. You can also send custom alerts and notifications straight to your phone.
Use our open API or preset integrations to create and update deals and ads, disposition events, process returns, update pricing for product ads, commission conversions (offline, calls, mobile apps) and more.
With countless migrations under our belt, we know how to minimize disruption to your program and onboard your partners effectively. Lean on our experts to guide and facilitate your transition.
Some partners are better at influencing customers than converting them. Others are great closers, but may not get the last click. Choose to credit your partners on first click, last click or last to cart.
Our Partner Discovery tool lets you search beyond our marketplace to recruit from 800,000 potential partners and affiliates. You can even find out who your competition is working with!
Track your partners in whatever way makes sense for you both: pixel, mobile SDK, unique promo codes, a unique URL or phone number, a widget, API, FTP, REST web service, data post…. you name it.
Identify bad actors and remove them from your program. Plus, you can automatically reject conversion payouts initiated by bots, automated by toolbars or hijacked through “cookie stuffing”.
You can pay partners in up to 78 local currencies, while funding your account in your preferred currency. Your global offices and partners also benefit from multilingual documentation and ticket support.
Our world class support team is available to answer questions and help train your team on both features and best practices. We’ll also connect you to our network of top notch agencies for management help.
Our ROI Calculator quickly gives you an estimate of how much you could save by leaving a network and managing your affiliate program directly on our SaaS platform.
Learn how Cabela’s, the world’s largest outdoor outfitter, migrated their affiliate program to Impact Radius and achieved terrific growth, including an 88% increase in holiday revenue.
If you are employing a “set it and forget it” performance marketing strategy, you run the risk of losing out on higher revenues, better margins and improved return on advertising spend (ROAS). Impact Radius reveals seven strategies to help marketers grow their business using the next-generation affiliate management technology.
Overview of Partner Manager’s key features and benefits. Learn how our solution enables brands and agencies to directly manage their performance marketing programs.