Performance marketing insights, discussions and expertise

Facebook’s Measurement Snafu Raises The Need For Unbiased Verification

By on May 18, 2017

Originally written by Tobi Elkin of MediaPost. As advertisers are demanding more transparency from their technology and media partners, including transparency on how digital media is measured, Facebook’s metrics snafus continue to mount. This week, the social media giant issued another mea culpa, and said it is offering refunds to advertisers after finding a bug […]

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Confessions of a verification firm data scientist: It’s good when Facebook errs

By on May 16, 2017

Originally written by Ross Benes of Digiday. Throughout the ad supply chain, at some point everyone has motivation for schadenfreude. For the latest installment of our anonymous Confessions series, we talked to a data scientist at a verification vendor who works with publishers, agencies, brands and programmatic platforms. The data scientist said that he roots for […]

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Ad network takes steps to reduce fraud

By on May 11, 2017

Originally written by Maria Korolov of CSO Online. The fraud rates for online ads are scary, with advertisers losing billions of dollars each year. Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through […]

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