Performance marketing insights, discussions and expertise

Ted Barthell
Ted Barthell

Feature Focus: Product Listings

By on February 3, 2016

Introducing our latest update to the Impact Radius platform – there is a new page that lists an advertiser’s products. This provides a convenient way for media partners to quickly scan an advertiser’s inventory and find products to promote. The new Products screen automatically populates from an advertiser’s product catalog file. It provides images, descriptions, […]

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Deeplink Plugin Now Available for Media Partners

By on January 21, 2016

We’re excited to announce the release of our deeplink plugin for the Chrome browser! It enables Media Partners to quickly generate tracking links to particular pages while browsing an Impact Radius advertiser’s website. Deeplinks typically get higher conversion rates, as they send users to more targeted pages. When you come upon a page you’d like […]

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Get Great Results Managing Your Cyber Monday Promotions on Impact Radius

By on November 18, 2015

Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.*  The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities. Read […]

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Premiere of Industry Insiders Spotlight Season 2

By on October 16, 2015

Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.

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Feature Focus: Customer Status Payout

By on September 3, 2015

Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]

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Feature Focus: Deals

By on August 13, 2015

It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”

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