Introducing our latest update to the Impact Radius platform – there is a new page that lists an advertiser’s products. This provides a convenient way for media partners to quickly scan an advertiser’s inventory and find products to promote. The new Products screen automatically populates from an advertiser’s product catalog file. It provides images, descriptions, […]
We’re excited to announce the release of our deeplink plugin for the Chrome browser! It enables Media Partners to quickly generate tracking links to particular pages while browsing an Impact Radius advertiser’s website. Deeplinks typically get higher conversion rates, as they send users to more targeted pages. When you come upon a page you’d like […]
In this episode of Industry Insiders Spotlight, Todd chats again with Bob Glazer, Founder and Managing Director of Acceleration Partners. They discuss strategies for taking your affiliate program global. Watch Now.
In the latest Industry Insiders Spotlight, Todd meets again with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Their discussion focuses on mobile and its opportunities and challenges in the affiliate space. Watch Now.
Cyber Monday is the most heavily discounted day of online shopping all year. In 2014, eCommerce retail revenue for November and December was about 20% of total annual revenue, with the Apparel/Accessories and Computer/Electronics segments being the most holiday-sensitive.* The stakes are huge, and if you’re savvy, you can capitalize big-time on these opportunities. Read […]
In the new episode of Industry Insiders Spotlight, Todd talks with Geno Prussakov, founder and CEO of AM Navigator, an affiliate management agency, as well as founder of the Affiliate Management Days conference. Geno discusses how he got started and the various ways he helps educate the industry, such as AM Days, his books and […]
PMI London is right around the corner and here’s another chance for you to hear interesting insights from its founder, Matthew Wood. In Part 2 of his Spotlight, Matthew chats with Todd about hot trends like cross-device tracking, mobile, omnichannel and customized payouts. Watch Now.
Season 2 of the Impact Radius Industry Insiders Spotlight series has begun. This season, our host Todd Crawford will be focusing on issues and trends in the performance marketing industry as he talks with top experts. The chats are in an informal videoconference format, giving you a unique look behind the scenes with industry influencers.
Attracting new customers is essential to the growth of your business, but it is often difficult to find and influence new audiences. In fact, it can cost five times more to reach a new customer than keep an existing one.* Determine how the value of a new vs. returning customer differs for your business, and […]
It’s no secret that a compelling advertising offer like discounts, gifts with purchases or rebates can fuel success in the affiliate channel. However, many advertisers find them hard to manage and control. That’s why the Impact Radius platform gives you powerful tools to manage promotions or “deals.”