Performance marketing insights, discussions and expertise

Julia Smith
Julia Smith

The Industry Reacts: UK Ad Spend Figures Q1 2017

By on July 28, 2017

Originally written by Mobile Marketing. UK ad spend grew by 1.3 per cent year-on-year in Q1 2017 to reach £5.3bn, driven by the impressive 36.2 per cent rise in mobile advertising. Despite growing for the 15th consecutive quarter and the addition of internet spend as a whole being up 10.1 per cent, the quarter represented […]

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Battling ad fraud: it’s up to all of us

By on May 31, 2017

Originally posted by Mediatel. There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith Ad fraud is currently hitting the headlines with the likes of Google and Facebook taking most of the flak. However, it doesn’t take long to realise that […]

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Can Management Consultancies Put an End to the Wild West Programmatic Industry?

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Read the original post on PerformanceIn. It’s been heralded as an industry game changer with significant effects on primarily the agencies and their own in-house trading teams, but will the leap of management consultancies into programmatic really change the dynamics of the programmatic trading industry? A recent article on Digiday on management consultancies moving toward […]

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How to beat the fraudsters

By on February 15, 2017

Originally written for Mediatel. Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future. The recent news that P&G, one of the world’s largest advertisers, is to review all of its agency contracts in […]

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