Performance marketing insights, discussions and expertise


The Reasons for Impact Radius

By on October 5, 2012

Why Impact Radius? We commonly get asked this question. In fact, Murray Newlands with Performance Marketing Insider wanted to know the same thing and recently caught up with Impact Radius co-founder, Todd Crawford, at Affiliate Summit East in New York. Check out Todd’s response below

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Join us at A4U Expo in London

By on October 1, 2012

Impact Radius will be attending one of the largest events for digital marketers, A4U Expo London, the 16th and 17th of October at the Hilton London Metropole. One of our founders, Todd Crawford, will be participating in a panel discussion – “Have We Over-Engineered? Technology Congestion in Performance Marketing”, 14:30-15:30 in Balmoral Tuesday 16th October.

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SMARTER Proposals

By on July 27, 2012

There’s a well-known formula for effective goal setting that I first learned about in college – and have heard repeated often in professional training sessions. The technique is to establish SMART goals. You can use a similar formula for presenting effective and persuasive proposals: SMARTER plans. In this formula, each letter stands for a key element of your plan.

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Selling to Internal Decision Makers: Whys that Matter

By on July 12, 2012

Last week, we reviewed the basics for effectively pitching ideas to internal decision makers. To get a Yes, we recommended that every request include two sets of arguments: the “Why we should do this” and a plan for “How.” Today we’ll take a closer look at making the case for Why your manager should approve your request.

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Introducing Phylicia

By on July 3, 2012

Last week, I started drafting an upcoming blog post called “The 5 Most Frequently Asked Questions by Online Marketing Newbies.” The inspiration for the post came from a list of “beginner topics” created by the newest member of our Impact Radius marketing team: Phylicia Clifton.

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Does Affiliate Marketing Work for B2B?

By on June 27, 2012

Does Affiliate Marketing Work for B2B? Over the past decade, I’ve heard both industry veterans and experts debate this topic. Most often I hear, “No, affiliate marketing doesn’t work for B2B.” Those claiming affiliate marketing is a viable channel for promoting to business buyers have typically had a positive experience with an internet product or service doing well in an affiliate network.

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Is It Time for New Technology?

By on April 11, 2012

When should you shop for “affiliate” or “performance marketing” technology? Three scenarios suggest a review of the latest options:
1. You don’t currently have technology in place and you need it.
2. You have technology but it no longer fits your needs and you’re ready to upgrade.
3. You already have it; it doesn’t do what you need and you’re ready to shut the channel down.

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