Performance marketing insights, discussions and expertise

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IR Marketing

Stay Informed of Critical Performance Trends with Custom Notifications

By on April 30, 2014

Analyzing campaign trends and monitoring big performance dips and spikes at the partner level is necessary to identify optimization opportunities, but it tends to be an arduous task. Running multiple reports, crunching the data, v-lookups, pivot tables, and numerous formulas are familiar foes for an affiliate manager and their business analyst counterparts. Time, of course, […]

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Top 25 Influencers in Performance Marketing

By on March 20, 2014

Performance marketing isn’t easy. It takes a lot of hard work to become successful at it. Whether you are just getting started or have been at it for years, there is always something new to learn or existing skills that need honing. One of the challenges to becoming successful in this industry is knowing who […]

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Affiliate Summit West 2014 – See You There!

By on January 9, 2014

Impact Radius will be attending Affiliate Summit West 2014 at the Paris Las Vegas.  The three day event offers opportunities to learn from industry leaders and connect with affiliates, vendors, advertisers, and networks. If you’re set to attend the show, we would love to see you. Swing by our table during the Meet Market on […]

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Mustache Radius Conquers #Movember

By on December 5, 2012

If you walked through the Impact Radius offices in November, you may have wondered if you had wandered into a 70s Miami club or on the set of a Magnum P.I. remake. For thirty days, the distinguished gentlemen of Impact Radius brought the Chevron, the Handlebar, and other fine mustaches (partially) back in style. Not for personal fame of course, but for a great cause! Yes, Movember was in full force at Impact Radius.

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A Fresh Take on Reporting

By on October 31, 2012

One key feature universal to all Impact Radius products is our reporting suite. With our rapidly expanding line of products and breadth of customers, we’ve gone back to the drawing board and completely redesigned our reporting tool. Our new tool simplifies and streamlines reporting, enabling users to more easily manage their marketing campaigns with fewer reports. Do more with less – is that even possible?

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The Fast Five of Tag Management Systems

By on September 27, 2012

Our latest tag management system in particular offers a major speed benefit. On our own website, www.impactradius.com, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags.

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