Analyzing campaign trends and monitoring big performance dips and spikes at the partner level is necessary to identify optimization opportunities, but it tends to be an arduous task. Running multiple reports, crunching the data, v-lookups, pivot tables, and numerous formulas are familiar foes for an affiliate manager and their business analyst counterparts. Time, of course, […]
Performance marketing isn’t easy. It takes a lot of hard work to become successful at it. Whether you are just getting started or have been at it for years, there is always something new to learn or existing skills that need honing. One of the challenges to becoming successful in this industry is knowing who […]
We caught up with a few of the most influential people in performance marketing at Affiliate Summit West in Las Vegas. The influencers shared their valuable insight about who they view as their biggest influencers, their predictions for 2014, and why affiliates and advertisers should attend Affiliate Summit events. Get the inside scoop from some […]
Impact Radius will be attending Affiliate Summit West 2014 at the Paris Las Vegas. The three day event offers opportunities to learn from industry leaders and connect with affiliates, vendors, advertisers, and networks. If you’re set to attend the show, we would love to see you. Swing by our table during the Meet Market on […]
When thinking about performance based relationships, particularly in the affiliate channel, we often think of a cost per sale or cost per lead compensation model. However, some relationships may demand a cost per click model. For example, an advertiser may encounter a partner offering display real estate on their content site for a fixed cost […]
Todd Crawford will be featured on a panel discussing “Attribution and Affiliate Marketing”. This group of experts will openly discuss the latest concepts in attribution modelling and more specifically, attribution in the context of affiliate and performance marketing. For a preview of the topic, listen to Todd’s interview with Mary Poiley on GeekCast.fm.
If you walked through the Impact Radius offices in November, you may have wondered if you had wandered into a 70s Miami club or on the set of a Magnum P.I. remake. For thirty days, the distinguished gentlemen of Impact Radius brought the Chevron, the Handlebar, and other fine mustaches (partially) back in style. Not for personal fame of course, but for a great cause! Yes, Movember was in full force at Impact Radius.
One key feature universal to all Impact Radius products is our reporting suite. With our rapidly expanding line of products and breadth of customers, we’ve gone back to the drawing board and completely redesigned our reporting tool. Our new tool simplifies and streamlines reporting, enabling users to more easily manage their marketing campaigns with fewer reports. Do more with less – is that even possible?
Our latest tag management system in particular offers a major speed benefit. On our own website, www.impactradius.com, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags.
Tag Management Systems can sometimes be a complicated subject. Whether you’re a beginner tag-ologist or advanced pixel connoisseur, we’ve found some great resources which will deepen your know-how of the topic.