Performance marketing insights, discussions and expertise

Sheryl Ryan
Sheryl Ryan

Stop calling them “affiliates”. They’re your partners. Or at least, they should be.

By on March 14, 2017

See the less opinionated version of this article, as edited by PerformanceIn. If you’re looking to grow your “affiliate” program by recruiting “affiliates” through a nifty “affiliate” network, welcome to 1998. If you want to grow your revenue through synergistic partnerships, which may also include affiliates, welcome to performance marketing. Affiliate vs. Partner: What’s really […]

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Succeed as a Woman in Technology? This Girl Can

By on March 9, 2017

Read the full article by Lindsay Rowntree on ExchangeWire. Women in technology; women in STEM fields; women in ad tech; women in advertising – whichever way you cut the numbers, they reflect a set of industries that remain remarkably male-dominated. The needle is moving and there is no shortage of women and men fighting the […]

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How traffic resellers trip third-party verification filters

By on February 28, 2017

Originally written by Ross Benes for Digiday. When it comes to ad fraud, everybody’s got a stake to protect. Verification vendors came into hot demand last year after social platforms made several measurement errors. But fraud researchers claim that bot traffic is still prevalent. Bots are systematically designed to bypass these verification filters, with some researchers suggesting that as much […]

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It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

By on February 16, 2017

Originally written by Lindsay Rowntree for ExchangeWire. On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on […]

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Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq

By on February 1, 2017

Read original post by Lindsay Rowntree on ExchangeWire. With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform […]

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Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

By on January 26, 2017

Read the original post by Lindsay Rowntree on ExchangeWire. The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June 2016, speaks exclusively with ExchangeWire about […]

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