Todd is a co-founder of Impact Radius and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events. Connect with Todd on Twitter: @toddcrawford
Affiliate managers are always looking for data to better optimize their affiliate program. There is exponentially more data available today than just 5 years ago. This can cause us to become overwhelmed or paralyzed because we don’t know how to make sense of it all. So the question I am asked most frequently is “Exactly […]
I have been in the affiliate industry since 1998. One thing that has been painfully slow to change is moving away from the siloed, intra-channel view of the affiliate channel. It’s not the affiliate manager’s fault. The blame lies squarely on the tracking solution or network they are using. Most networks have a disincentive to […]
As digital marketers, we have seen a lot of changes in the past 20 plus years. The advent of paid search, social, retargeting, and mobile has expanded and complicated our marketing mixes. By leveraging analytics and attribution solutions, many of us now have a clearer picture of the consumer journey and how all of our […]
Affiliate Summit East, which is taking place in New York City from July 31 to August 2, is shaping up to be an exciting event! With over 5,500 expected attendees, 3 tradeshow areas and a variety of tracks and networking opportunities, I am expecting an enjoyable few days. On July 31st at 1pm, I will […]
Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]
To split or not, that is the question. There are lots of things you should consider before going down the commission splitting path, and there may be a simpler way to reward your affiliates and drive more revenue.
2015 went down in the history books as our best year ever on many fronts. The hard work from our team and the adoption of our solutions by the industry has propelled Impact Radius forward with tremendous momentum that will surely continue in 2016. I want to take a few minutes and highlight some milestones […]
The lull between Christmas and New Year’s is when I like to reflect on the closing year and begin thinking about the coming one. As I reflect on the accomplishments of 2015, I want to also give you my marketing predictions for 2016. As always, I welcome your comments and 2016 predictions.
Historically, Cyber Monday has been the online version of Black Friday. In recent years however the lines have blurred, with the shopping window for both online and offline consumers expanding to the entire week. It seems like every year the deals are getting published earlier and earlier to build excitement and demand. For example, this […]