Performance marketing insights, discussions and expertise

Todd Crawford
Todd Crawford
Todd is a co-founder of Impact Radius and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events. Connect with Todd on Twitter: @toddcrawford

The Holy Grail of Affiliate Marketing Metrics

By on August 25, 2016

marketing data

Affiliate managers are always looking for data to better optimize their affiliate program. There is exponentially more data available today than just 5 years ago. This can cause us to become overwhelmed or paralyzed because we don’t know how to make sense of it all. So the question I am asked most frequently is “Exactly […]

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How to Drive Quality Financial Services Leads with Your Affiliate Channel

By on July 13, 2016

Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]

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The Commission Splitting Conundrum

By on April 29, 2016

  To split or not, that is the question. There are lots of things you should consider before going down the commission splitting path, and there may be a simpler way to reward your affiliates and drive more revenue. I get asked about the idea of splitting or sharing commissions across more than one affiliate […]

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A Year in Review: 2015

By on January 19, 2016

2015 went down in the history books as our best year ever on many fronts. The hard work from our team and the adoption of our solutions by the industry has propelled Impact Radius forward with tremendous momentum that will surely continue in 2016. I want to take a few minutes and highlight some milestones […]

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Top 5 Marketing Predictions for 2016

By on December 31, 2015

The lull between Christmas and New Year’s is when I like to reflect on the closing year and begin thinking about the coming one. As I reflect on the accomplishments of 2015, I want to also give you my marketing predictions for 2016. As always, I welcome your comments and 2016 predictions.

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Black Friday vs Cyber Monday

By on December 3, 2015

Historically, Cyber Monday has been the online version of Black Friday. In recent years however the lines have blurred, with the shopping window for both online and offline consumers expanding to the entire week. It seems like every year the deals are getting published earlier and earlier to build excitement and demand. For example, this […]

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