Performance marketing insights, discussions and expertise

Commission Splitting: Opening Pandora’s Box

By on April 24, 2015

The concept of splitting commission among affiliates involved in a sale or lead instead of just crediting one based on last click is coming up more and more in conversation. I understand why some advertisers think this could be a good idea. They want to make sure affiliates get rewarded for their contributions and many […]

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Data is Your Frenemy!

By on April 8, 2015

As marketers, we are surrounded by data. We rely on multiple third-party reporting solutions as well as internal databases to measure our marketing efforts, and the number of data sources seem to be increasing every year. We now pull data from affiliate networks, paid search tools, analytics, ad servers, attribution solutions, and tag managers to […]

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Affiliate Management Days in San Francisco

By on March 24, 2015

I am looking forward to attending Affiliate Management Days in San Francisco next week (Mar. 31 – Apr.1). This is the seventh event Geno Prussakov has put on since launching AMDays in 2012. I have been fortunate enough to attend six of these events. The content is focused on the affiliate manager role from the […]

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Taking Affiliate Global

By on February 10, 2015

It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]

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Impact Radius Turns 5 Years Old!

By on January 16, 2015

On January 17, 2010, Impact Radius made its official debut at the Affiliate Summit West conference in Las Vegas. Prior to the launch we were in “stealth mode” for exactly two years. So depending on your perspective, Impact Radius is turning seven or five years old today.

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2014 In Review at Impact Radius: Breaking out!

By on January 8, 2015

2014 was a fantastic year for our clients and for everyone here at Impact Radius. Going into 2014, we had already reached new heights by partnering with global brands like Target, Advance Auto, and American Airlines. We used that momentum to grow our client base, number of employees, offices and revenue. 2015 certainly looks like […]

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Deduplication and Affiliate Marketing

By on December 30, 2014

When affiliate marketing started in the late 90’s, the marketing landscape was far less complex. There was no paid search, retargeting, or social media. Today there are more marketing channels and more marketing spend. Back in the old days, you gave your developer a tracking pixel and they hard coded it to your confirmation page. […]

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