There is no way to completely eliminate fraud in any industry and the affiliate marketing space is no different. When there is a promise of easy money, unscrupulous players will always attempt to be one-step ahead of even the most sophisticated fraud detection systems.
Tag Management demystified Tag management is one of those foundational marketing tools that runs on the back-end. While most digital marketers have a basic understanding of tag management applications, they may not fully understand the benefits, feature set, or likely ROI. Admittedly, Tag Management isn’t the sexiest marketing topic. However, when you talk about empowering […]
Affiliate programs can be hugely successful for both the advertiser and affiliate. With the right combination of effort and knowledge, your affiliates can spread the word about your products and drive traffic right where you want it – your checkout page. Of course, it’s not as simple as “if you build it, they will come”. […]
Marketing Attribution was the hottest thing in 2013 and still a hot topic in 2014, but appears to be losing some momentum as the latest and most important trend in digital marketing. There were several venture backed attribution technology companies, and both Google and Adobe made noise about their offerings. Marketing attribution and “Big Data” analytics […]
We caught up with a few of the most influential people in performance marketing at Affiliate Summit West in Las Vegas. The influencers shared their valuable insight about who they view as their biggest influencers, their predictions for 2014, and why affiliates and advertisers should attend Affiliate Summit events. Get the inside scoop from some […]
Impact Radius will be attending Affiliate Summit West 2014 at the Paris Las Vegas. The three day event offers opportunities to learn from industry leaders and connect with affiliates, vendors, advertisers, and networks. If you’re set to attend the show, we would love to see you. Swing by our table during the Meet Market on […]
When thinking about performance based relationships, particularly in the affiliate channel, we often think of a cost per sale or cost per lead compensation model. However, some relationships may demand a cost per click model. For example, an advertiser may encounter a partner offering display real estate on their content site for a fixed cost […]
Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.
Todd Crawford will be featured on a panel discussing “Attribution and Affiliate Marketing”. This group of experts will openly discuss the latest concepts in attribution modelling and more specifically, attribution in the context of affiliate and performance marketing. For a preview of the topic, listen to Todd’s interview with Mary Poiley on GeekCast.fm.
If you walked through the Impact Radius offices in November, you may have wondered if you had wandered into a 70s Miami club or on the set of a Magnum P.I. remake. For thirty days, the distinguished gentlemen of Impact Radius brought the Chevron, the Handlebar, and other fine mustaches (partially) back in style. Not for personal fame of course, but for a great cause! Yes, Movember was in full force at Impact Radius.