Performance marketing insights, discussions and expertise

Affiliate Management Days in San Francisco

By on March 24, 2015

I am looking forward to attending Affiliate Management Days in San Francisco next week (Mar. 31 – Apr.1). This is the seventh event Geno Prussakov has put on since launching AMDays in 2012. I have been fortunate enough to attend six of these events. The content is focused on the affiliate manager role from the […]

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Taking Affiliate Global

By on February 10, 2015

It is sometimes easy to forget that “www” stands for “world wide web.” Being online gives you access to the whole planet, so don’t forget to leverage the rest of the world in your affiliate channel. The best affiliate programs have a global strategy even if they only sell domestically. Let’s break down the considerations […]

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Deduplication and Affiliate Marketing

By on December 30, 2014

When affiliate marketing started in the late 90’s, the marketing landscape was far less complex. There was no paid search, retargeting, or social media. Today there are more marketing channels and more marketing spend. Back in the old days, you gave your developer a tracking pixel and they hard coded it to your confirmation page. […]

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Dangers of Intra-Affiliate Data

By on December 10, 2014

Affiliate marketing has been a successful marketing channel for well over a decade. As the industry has evolved, so has the data that is analyzed as well as the management strategies. One of the biggest and most recent evolutions has been around attribution. By understanding the click path data, affiliate managers can see where and […]

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What will happen to performance marketing?

By on October 7, 2014

Performance marketing, and more narrowly affiliate marketing, has always been a rapidly growing and evolving industry. Along with it, the larger space of digital marketing is moving at a faster pace than ever before, so it is a good time to look at future trends that might change the model. Big Data-driven Insights While there […]

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Big Data vs Common Sense

By on September 23, 2014

The advent of Big Data technologies has massively expanded the amount of data available and the associated analytics to an almost paralyzing level. To process the data and present it in a meaningful way requires highly sophisticated “Big Data” technology and analytics tools. With all this potentially valuable data, one question on my mind is […]

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