Performance marketing insights, discussions and expertise

7 Reasons to Act on Mobile Now

By on June 26, 2014

Let’s face it. Everyone today is in motion. Like electrons “blinking” in and out of existence, it seems we all need to be everywhere at once. Work, play, love, art, travel — all the pieces  and passions of our life seem to frantically overlap. So it’s not surprising that we’ve gotten positively addicted to our […]

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iBeacon and Bluetooth Low Energy technology poised to dominate online-to-offline marketing opportunities

By on June 23, 2014

There has been a lot of buzz about iBeacon technology as of late. The technology leverages Bluetooth Low Energy (BLE) to transmit a signal to determine location proximity to an actual beacon device. It’s an alternative to other location based technologies, Global Positioning System (GPS) and Near Field Communication (NFC). There are some advantages to […]

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When will internet advertising overtake TV?

By on June 17, 2014

Q1 Internet Advertising Spend increases 19% Year-over-Year to $11.6B Internet ad spend in the U.S. reached a record $11.6 billion for the first quarter of 2014, according to the Internet Advertising Revenue (IAB) Report released last week. “Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, President and CEO, IAB. “Digital screens are a critical […]

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Top 30 Mobile Advertising Influencers

By on May 20, 2014

Mobile marketing is the hottest new emerging channel in history. We’ve come a long way since the WAP enabled websites of the early 2000’s. The rise of smartphones and tablets has created a new marketing vehicle eclipsing anything the world has seen based on its adoption, reach, and results. Mobile is finally here to stay. […]

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Mobile App Development and Tracking Integration Simplified with Unity 3D and Titanium

By on May 9, 2014

With worldwide smart phone sales seeing a dramatic rise, it’s certainly no secret that companies are looking at how best to leverage this new medium. For companies that decide to go forward with a mobile app strategy, one challenge is developing mobile apps for different operating systems and devices. iOS, Android, Windows Phone, Blackberry, Sailfish […]

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Top 25 Influencers in Performance Marketing

By on March 20, 2014

Performance marketing isn’t easy. It takes a lot of hard work to become successful at it. Whether you are just getting started or have been at it for years, there is always something new to learn or existing skills that need honing. One of the challenges to becoming successful in this industry is knowing who […]

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