Performance marketing insights, discussions and expertise

Preventing Affiliate Fraud

By on March 11, 2014

There is no way to completely eliminate fraud in any industry and the affiliate marketing space is no different. When there is a promise of easy money, unscrupulous players will always attempt to be one-step ahead of even the most sophisticated fraud detection systems.

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The Role of Tag Management in Digital Marketing

By on March 4, 2014

Tag Management demystified Tag management is one of those foundational marketing tools that runs on the back-end. While most digital marketers have a basic understanding of tag management applications, they may not fully understand the benefits, feature set, or likely ROI. Admittedly, Tag Management isn’t the sexiest marketing topic. However, when you talk about empowering […]

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Marketing Attribution in 2014

By on February 10, 2014

Marketing Attribution was the hottest thing in 2013 and still a hot topic in 2014, but appears to be losing some momentum as the latest and most important trend in digital marketing. There were several venture backed attribution technology companies, and both Google and Adobe made noise about their offerings. Marketing attribution and “Big Data” analytics […]

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Is Larry Page Crazy (For Killing GAN)?

By on April 17, 2013

Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.

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Affiliate Marketing in a Nutshell

By on October 3, 2012

Affiliate marketing is a performance-based advertising model in which media partners promote the products or services of advertisers. Media partners receive compensation for the promotion only if their efforts result in a predetermined event (normally a sale or a lead) as outlined by the advertiser.

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The Fast Five of Tag Management Systems

By on September 27, 2012

Our latest tag management system in particular offers a major speed benefit. On our own website, www.impactradius.com, we’ve experienced as much as a 77% reduction in page load time after implementing our tag management system! This incredible improvement has us quite excited. But how does a single line of code help speed up my site you ask? Here are five reasons behind the magic of consolidating all your tags.

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