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Impact Radius joins IAB Australia

By on May 31, 2017

Originally posted in Mumbrella.

Global marketing platform, Impact Radius had joined the Internet Advertising Bureau Australia.

The announcement:

Global leading marketing platform, Impact Radius, announces it has joined the Internet Advertising Bureau Australia as it takes another step towards boosting the company’s presence in Australia.

Impact Radius opened its Australia office in 2016 and has since built a strong team of marketing and data experts to provide marketers with a platform that manages cross-channel digital advertising activity. Impact Radius is already a member of the IAB globally. The move signals the growing strength of the IAB in Australia while demonstrating significant developments for digital businesses in the APAC region.

The membership will also enable Impact Radius to access the IAB’s market leading research, education and events, as the company continues to upskill and bring new talent into the business. Given the number of challenges marketers are facing currently, it is important for platforms to work with brands, agencies and other vendors to follow the right guidelines and educate the market. Other key members of IAB Australia include Facebook, Yahoo7, Google and Telstra and there is an undoubted appetite in APAC for companies to work together across the entire digital landscape.

Daniel Karlsson, managing director, APAC at Impact Radius & Forensiq said: “Joining the IAB is an important strategic step. By the end of 2017 we will have doubled our team in APAC and will be working with a significant number of agencies, brands and publishers. I’m looking forward to working with the IAB on Ad Effectiveness and also the Standards and Guidelines Council and participating in the Affiliate Marketing working group.”