In this episode, Todd talks with Greg Shepard, CEO & President of Affiliate Traction. Greg started the first ever affiliate marketing agency in 1999 and has since grown it into the largest multi-national affiliate agency in the world. Hear how he got started and what sets his team apart.
Love how easy it is to manage ads on Partner Manager? Us too… and we just made it even easier. Users spend a lot of time on our Search Ads page, so we’ve been hard at work making it better than ever. The main improvement that will jump out at you is the awesome new […]
Certain terms get overused and people begin to discount them or have a less than favorable opinion of them. They start out hot, but quickly fall out of favor. I did a quick search and there are dozens of blog posts listing the most overused marketing buzzwords. Here are a few of the most often […]
Todd meets with David Naffziger, CEO of BrandVerity, a company that provides services to detect online brand and trademark abuse. David talks about some of the techniques they use to identify affiliate violations of paid search policies.
Let’s face it: mobile app advertising is complex. Defining very precise segments, collecting copious behavioral data, testing numerous themes and messages, and making sure you reach the right type of users on mobile is not easy. The major players within the mobile app advertising industry are constantly updating their platforms to further refine the ability […]
Performance Marketing Insights (PMI) Europe is the world’s leading global performance marketing conference, and for a consecutive year PMI Europe is being held in Europe’s “hippest” city, Berlin. With over 1,000 senior marketing professionals from more than 40 different countries, inspirational keynotes and thought leadership sessions, it’s certainly not to be missed.
Affiliate marketing has been around for over 20 years yet the data we use to measure it hasn’t changed much. Agencies and marketing managers need to be able to demonstrate the value of the affiliate channel as well as the value of individual affiliate partners. In my previous blog post, The Secret to Affiliate Marketing […]
Coming soon! I am expanding our current Impact Radius Industry Insider’s Spotlight series to begin looking at current issues and trends in the performance marketing industry. Using the same one-on-one format, these video interviews with industry insiders will address the top industry issues and trends affecting us all.
Todd chats with Adam Glazer, Co-Founder and Managing Director of Partner Commerce, a performance marketing agency for B2B advertisers. Adam talks about how he got started in the industry and the unique needs of B2B clients.