Performance marketing insights, discussions and expertise

Bellwether reaction: Advertisers told to hold their nerve

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Originally posted on Mediatel. The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report, with confidence at its lowest level in four years. Here, senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on […]

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SaaS Affise Collaborates with Forensiq to Reinforce Ad Traffic Quality

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Originally posted on Ad Tech Daily. Affise, the performance marketing solution, announced its newest integrations with partner, Forensiq, to improve the quality and protect their customers from buying fraudulent mobile inventory. Affise now analyses traffic in real time and detects fraudulent publishers after the first few conversions. The Forensiq tool is being used to detect […]

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Inc. names Impact Radius and Acceleration Partners as top affiliate (performance) marketing companies to watch in 2017

By on January 14, 2017

Originally posted on Inc. In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more than 20 percent of their annual revenue. Forty percent of U.S. retailers said their leading customer acquisition channels are affiliate programs. And this field […]

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Forensiq help Affise tackle fraudulent traffic

By on January 8, 2017

Read the full news roundup on ExchangeWire. A new integration between Forensiq and performance marketing solution Affise is to improve the quality of mobile inventory. Affise will analyse traffic in real time and detect fraudulent publishers as early as the first few conversions. Forensiq are supplying the tools to detect bots and fraud. Affise-founder Dmitrii […]

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My 2017 media resolution: Forensiq’s Amit Joshi

By on January 5, 2017

Originally written for Campaign. 2016 proved to be the year of fraud and misinformation. From the brand safety concerns around fake news sites that bubbled up around the US campaign season to shopper fraud and phishing scams targeting holiday shoppers, we have seen bad actors use new and varied tactics. 2017 is going to continue […]

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3 Predictions About Ad Fraud In 2017

By on December 23, 2016

Originally written for CMO.com. For many of us who monitor digital ad fraud, 2016 marked a sea change in the way brands and agencies think about the money they spend to reach consumers inside mobile apps. After years of ignoring the in-app environment and malicious practices such as device hijacking, major industry players not only acknowledged […]

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So, marketers, what’s in store for the coming year?

By on December 16, 2016

Originally posted on MarketingTech. The tools that underpin performance marketing are increasingly allowing brands to execute successful digital strategies which in turn provide meaningful and personalised experiences for consumers. As a company sitting at the heart of the marketing industry, we expect to see several trends in 2017 that will impact how performance marketers do […]

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