Have you ever been part of a team’s success only to be overlooked when the win was announced to the world? We’ve all been there. Even if it was completely unintentional (which it usually is), it feels awful and has a lasting effect. When working with our marketing partners, this sort of oversight can damage […]
Affiliate Summit East, which is taking place in New York City from July 31 to August 2, is shaping up to be an exciting event! With over 5,500 expected attendees, 3 tradeshow areas and a variety of tracks and networking opportunities, I am expecting an enjoyable few days. On July 31st at 1pm, I will […]
Performance marketing is an ideal channel for driving leads for financial services companies. It greatly reduces the risks of buying media that may or may not convert into revenues (funded loans, issued credit cards, etc.) downstream. The financial services vertical faces unique challenges with respect to industry regulations, but when addressed head-on these challenges can […]
You’ve probably heard the term “incrementality” used around the industry. Everybody wants media that brings incremental value, or sales revenue that you would not have received without its sole contribution. So how do you determine incremental, or unique, revenue amidst today’s cross-channel chaos? At Impact Radius, there’s a report for that.
Marketers love campaigns, but it is incredibly frustrating to pour time and energy into building the perfect media plan and have limited insight into the results. Now, don’t get me wrong. As savvy marketers, I’m sure you have visibility into the traffic you drive to your website and the number of impressions your display […]
Many in the financial services sector are leveraging the performance marketing channel to gain better leads – and better loans – at a lower cost. Join us for an on-demand webinar to explore best practices in this space and learn how other financial service providers are driving results with affiliate partnerships.
Performance Marketing Insights: Europe, the industry’s leading conference, is under a week away and it’s time to start planning your agenda. The two-day conference takes place in Amsterdam and attracts over 1,000 global attendees and 80 speakers. With its focus on creating and converting audiences through performance marketing channels, there is a lot to look […]
Media tracking needs to provide enough detail to enable informed buying decisions. If you don’t have visibility into certain crucial data points, you’re just taking shots in the dark. By using cost importing and properly tagging your ads, you’ll have the reports you need to determine the exact return on ad spend for each media, […]